A Brand New LEGO Store Is Coming To Birmingham In Time For Christmas!

LEGO brick fans are in for a treat this Christmas as The LEGO Group is bringing a new store to Birmingham’s Bullring, opening in time for the Christmas season.

The brand-new LEGO store will have the widest selection of the latest LEGO sets and a whole host of exciting play experiences, activities and events only available instore:

  • Brick Specialists – whether you’re picking out a gift, looking for the latest set, or bringing in your family LEGO fan for a special treat, Brick Specialists can help you find a set that’s the perfect fit
  • Pick & Build Wall  – choose the bricks and elements you want in all different shapes and colours. Grab a cup and fill it up with whatever pieces you choose!
  • Digital Box – where you can scan almost any boxed LEGO set and see the model come to life in 3D! There’s no better way to test drive a set than seeing the finished product right before your eyes
  • Hands-on play opportunities, including free build challenges and events each month
  • Build a Minifigure Tower where you can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize your own minifigures

What’s more, these fresh new LEGO stores will offer the full range of exciting new products only available direct from LEGO stores and shop.lego.com, including the likes of LEGO Stranger Things: The Upside Down, LEGO Creator Expert Harley Davidson Fatboy, plus many more.

Alison Wood, LEGO Stores UK, Benelux & Scandinavia District Senior Manager said, “Builders of all ages can visit and be inspired by the endless play opportunities inside our new LEGO store in Birmingham  Whether you’re 1 or 100 there is something for you to get excited about.”

And if that was not enough, The new stores will also offer plenty of benefits for LEGO VIP members including exclusive VIP gifts with purchase, double-points events and much more.

The LEGO Store Birmingham will be open its doors during the run up to Christmas, with the exact the date of the grand opening set to be announced soon.

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