Bullring & Grand Central supports The Children’s Society with Let the Games Begin project
Bullring & Grand Central is showing support for The Children’s Society with a new in-centre initiative, launching in May.
‘Let the Games Begin’ will arrive at Birmingham’s leading shopping destination on Friday 4th May and will invite visitors to take time out of their shopping to enjoy an array of classic arcade-style games, including pinball, table-top football, and dance machines. Guests will also be able to pick their ultimate gaming track on an in-store jukebox.
The pay-to-play pop-up arcade will be located on LinkStreet and will be available to shoppers throughout May. All proceeds from the games will go to The Children’s Society; a charity which provides life changing support for vulnerable children and young people.
Hannah Schejbal, Corporate Relationship Manager for The Children’s Society, commented: “We are so grateful to receive the support of Bullring and Grand Central. Projects like this are crucial for us if we are to continue to change the lives of vulnerable children and young people in our community. The centre is such an integral part of Birmingham culture and we are excited to see how people in the local area take to this retro gaming pop-up.
Michaela Moore, General Manager at Bullring & Grand Central, commented: “We can’t wait to launch this initiative. Developments in technology have changed how we game forever, however there is nothing like a retro arcade to bring people together to have a bit of fun. Bullring & Grand Central is not just a shopping destination, but a leisure destination where visitors choose to come and enjoy themselves, thus offering the perfect opportunity to support and raise funds for such a crucial cause, whilst having fun at the same time. Let the games begin!”