You know us: we love a good knees up but our standards are high. We’ve been to too many private and corporate events over the years that have left us feeling flat and frustrated, which is why we love the guys at Amplify, who we collaborated with on high-end B2B event at the tail-end of 2016 and who we can confidently say amplify the whole idea of luxury hospitality. If you’re looking to upgrade your event experiences, read on…
Amplify is the NEC Group’s premium hospitality business, providing VIP hospitality experiences for concerts, entertainment and sports events at the Barclaycard Arena and Genting Arena, Birmingham.
Amplify offers companies and individuals the chance to “experience live events in a totally new way; delivering a first-class service and an exquisite dining experience with food courtesy of the multi award winning caterer Amadeus”. You can take up an annual membership which gives exclusive access to premium tickets and hospitality or book personal or corporate hospitality on a show by show basis.
Courtesy of the £26 million Barclaycard Arena redevelopment in 2014, TheFoundry restaurant offers exquisite dining facilities in the Barclaycard Arena,decorated with stunning copper to reflect Birmingham’s history in them industrial revolution. The Quartz restaurant is also impeccably styled with shimmering crystal furnishings inspired by the Jewellery Quarter.
The Barclaycard Arena also has two exclusive seating areas- ShowDeck and ShowLounge, plus ten exclusive and luxurious ShowCubes- the perfect way to entertain up to 14 clients, colleagues or friends. Each ShowCube bincludes a private bar and offers balcony seating, not to mention uninterrupted panoramic views of the arena. Delicious pre-show dining can be
arranged when required.
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Sister venue the Genting Arena also provides an illustrious offer; Tower Deck overlooks the pre-show area of Forum Live and is the first of three private dining areas available at the venue. It is also home to the Lakeside Restaurant and the Air Restaurant; the Lakeside Restaurant offers waterside views and the Air Restaurant is reserved for the exclusive use of Air members with four course contemporary dining as standard. Both have private, direct access to the premium hospitality ShowDeck in the Genting Arena bowl meaning your guests will really feel like VIPs.
Sally Walder, Amplify General Manager said: “Our packages cover a wide variety of events, with Olly Murs, Disney On Ice, Take That, Céline Dion and Ricky Gervais amongst some of this year’s examples. Whether you are entertaining clients or visiting us for a family special occasion, booking with Amplify is simple and reliable.”
For membership information and a hospitality events list, contact the team on 0844 338 0333 or visit www.amplify.co.uk
