HARVEY NICHOLS REBRANDS TO BECOME HOLLY NICHOLS
Leading luxury retailer Harvey Nichols has rebranded to Holly Nichols for one month only to celebrate its ‘Let’s Hear It for the Girls’ campaign. The move marks the launch of the newly refurbished First Floor Womenswear at the flagship Knightsbridge store – which has also seen its famous illuminated sign switched to support the takeover – and all Harvey Nichols across the UK will be taking part with a host of events, rebranded shopping bags and signage throughout September. Even the website has had its name changed to hollynichols.com to highlight female empowerment.
In Birmingham, the Mailbox store will host a trunk show and beauty event later this month and on each Saturday evening top regional female vocalists and musicians from Elegant Entertainment will be performing in the bar.
Harvey Nichols has a long history of supporting women in the workplace. The founder of Harvey Nichols, Benjamin Harvey first opened a linen shop on the corner of Knightsbridge and Sloane Street in 1831. But it was his wife Anne who led the company when James died in 1850, and it was her who forged the hugely successful partnership with James Nichols to form Harvey Nichols & Co.
From such respected beginnings, Harvey Nichols has continued to champion gender equality – both opportunities and resources – throughout its business and currently seven out of nine of the company’s board members are women.
“We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today,” explains Deb Bee, Group Marketing & Creative Director Harvey Nichols. “Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyles. Our newly refurbished First Floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”