Kitchen Gallery arrives at The Mailbox in Birmingham
World class design has arrived at Birmingham’s premier lifestyle and shopping destination, with the opening of a ground-breaking new flagship SieMatic kitchen studio at the Mailbox. Thought to be the first time in the UK that a luxury kitchen company has opened in a high-end shopping mall, and featuring a number of ‘firsts’, the new showroom is being brought to the Mailbox by Kitchen Gallery, which already has award-winning showrooms in Shirley and Stratford-upon-Avon.
Currently available in over 52 countries on five continents, SieMatic is recognised as one of the leading international brands in bespoke kitchen design, catering for residential projects and luxury yachts. The studio, which has been created through collaboration between Kitchen Gallery and SieMatic’s team of designers, features SieMatic’s first private, apartment-style VIP Design Room, where customers, architects and designers can relax while they discuss designs, while listening to music and enjoying refreshments.
It showcases SieMatic’s three lifestyle collections: Urban, Pure and Classic, with fully functioning kitchens and smart technology for appliances, lighting and entertainment throughout. The kitchens are shown as part of luxurious lifestyle settings and feature luxury appliance brands, including Siemens and Gaggenau. The studio is also the first showroom
outside London to not only feature Gaggenau’s new ‘sous-vide’ vacuum cooking in which food is sealed in a special bag but is also the first to display furniture from world-renowned designer, Walter Knoll, amongst other leading designers.
The studio has also been designed as an entertainment space, and will host regular events, such as celebrity chef demonstrations, wine tastings and collaborations with other luxury goods, such as watch and jewelry brands.
Tahir Mahmood, managing director of Kitchen Gallery said : “We are proud that we will be setting new standards for kitchen design studios. The Mailbox is a premium destination that is perfectly aligned with the SieMatic brand and, with the space and facilities available, we hope the showroom will become a focal point for architects, developers, designers
and individual clients.”
SieMatic designer and architect, Marc Sporer, who worked with Kitchen Gallery on the design of the new showroom commented: “Our design philosophy for the Mailbox runs in line with the holistic approach for new SieMatic showrooms, and creates a unity between all flagship studios across the world. We have used the Mailbox to push this concept further, and have incorporated many unique elements that have never been seen in a SieMatic showroom. The kitchens have been designed especially for the showroom, with unique combinations and elements that you will not find on display anywhere else in the world. There are also new ways of displaying the exceptional interiors of the kitchens, including the innovative, flexible Multi-Matic storage system.”
Bernard Otulakowski, managing director of SieMatic UK, says: “The Mailbox offers a unique opportunity to present our kitchen lifestyle collections to customers with the highest demands of style, quality and service. Our longstanding retail partner, Kitchen Gallery, understands the needs of these customers and will offer a personal design and project management service. There will also be the opportunity for architects and designers to work with Kitchen Gallery to create bespoke kitchens for their clients. Our designers have created a truly inspirational studio and we are thrilled to be at the Mailbox.”
David Pardoe, Mailbox head of marketing, retail and tenant engagement, adds: “An increasing number of luxury brands are choosing the Mailbox as a destination to open their flagship stores. The arrival of Kitchen Gallery is further testament to our reputation as Birmingham’s premier shopping and lifestyle destination and the showroom will be an exciting addition to the Mailbox’s already impressive portfolio of premium lifestyle brands.”
Kitchen Gallery is at the Mailbox, Birmingham and is open between the hours 10am – 6pm Monday to Saturday, and Sunday opening for appointments only. www.kitchengallery.co.uk