LSH Auto UK gears up for launch of Mercedes-Benz ‘Centre of Excellence’ in Birmingham
LSH Auto UK, part of the world’s largest Mercedes-Benz retail group (LSH International), is set to open a brand-new Mercedes-Benz ‘Centre of Excellence’ for used cars, with industry-leading facilities in Erdington, Birmingham.
Occupying a six-acre site (5000sqm), Mercedes-Benz of Erdington will be an approved used car retail space, with an impressive bespoke used car preparation centre.
Opening in April 2019, the new site, on Bromford Lane, will also have a brand-new purpose-built, industry-leading after-sales facility – a new offering for customers in the area; complete with service and MOT specialists.
Mercedes-Benz of Erdington will be able to display over 200 vehicles; showcasing 50 models in its showroom and a further 150 vehicles outside. There will also be 12 workshop bays.
This is a significant development for LSH Auto UK, as the site is aligned with the brand’s promise – ‘You Come First. Always’ – which focuses on putting the customer, and the customer experience, at the heart of everything they do. LSH Auto UK is committed to changing the landscape of automotive retailing, by creating spaces that are designed to be destinations rather than traditional retail spaces; innovative spaces that are aligned to offer a seamless customer journey.
The city of Birmingham will reap the economic benefits of LSH Auto UK’s ambitious plans, in terms of a significant financial investment in the area and employment safeguarding and new job creation – with 32 new jobs the Mercedes-Benz of Erdington site.
Aiden Perris, General Manager at Mercedes-Benz of Erdington, said: “Our Centre of Excellence, here in Erdington, will be a must-visit destination for new and returning customers alike. With industry-first facilities, it will provide a state-of-the-art hub for professional after-sales care and world-class service, and of course a collection of more than 200 approved used cars of all ages.
“We are creating a destination, which is unparalleled to anything else in the area, offering customers and the general public an opportunity to experience Mercedes-Benz and LSH under one roof.
“We are also committed to sustainability in our design and operations. We are making wide-ranging environmental improvements to the area; firstly, with our regeneration of the former derelict site. The development also complies with the Government’s BREEAM environmental scheme.”