Luxury French patisserie brand pops up at Selfridges Birmingham

The luxury French patisserie brand Ladurée has opened its first pop up outside London at Selfridges Birmingham.

Located in Selfridges Food Hall on the ground floor, Ladurée’s iconic and decadent macarons will be on offer, along with chocolate gift boxes, jams, teas, candles, tote bags, keyrings and hampers.

The Ladurée pop up is now open and customers can indulge themselves in a sweet paradise at Selfridges Birmingham until the end of the year.

Macarons can be taken away or enjoyed in store at a specially created cosy corner tea room.

Selfridges & Co, The Bullring, Upper Mall East Birmingham, B5 4BP

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