Hugely popular interiors and décor brand Maisons du Monde has unveiled an innovative new concession store at Debenhams in Birmingham as part of a new partnership with British department store Debenhams.
The brand has launched three flagship ‘shop-in-shops’, offering customers an innovative shopping experience and the chance to discover Maisons du Monde 2018 ranges in physical stores for the very first time.
The dedicated spaces immerse customers in themed interior universes, showcasing décor alongside furniture items in vibrant and inspirational room sets.
Since its online launch, Brits have fallen in love with the chic French brand which offers thousands of distinctive products at accessible prices.
And now, the three new shops-in-shops will showcase the five different themes from the new 2018 collection: the popular Suzon range, as well as the earthy, authentic Green Market trend, the vibrant Sweet Tropical look, Golden Oasis and Cabane themes.
Meanwhile, the Maisons du Monde team will be on hand to give each shopper an individually tailored shopping experience, by providing interiors advice based on the customer’s personal style and taste.
Anne-Laure Couplet, Brand Executive Director at Maisons du Monde, said: “We’ve been on an incredible journey since we launched online in the UK and listening to our customers has been a huge part of that. We know interiors fans love the website, and we believe they will be thrilled to shop at our departments within Debenhams’ stores. As well as offering a huge range of products, our experts will be on-hand to give one-on-one advice to shoppers on how to update their homes using our stylish accessories or statement furniture pieces.”
Maisons du Monde is one of the only brands in the world to have its own dedicated design hub – located in its very own French Chateau where a 90-strong team are responsible for creating the collection. The passionate team includes designers, stylists and trend hunters who monitor global trends to create exclusive product ranges, which will now be available to shoppers on the high street.
