Nespresso Opens New Boutique Concept In Selfridges Birmingham

Nespresso Opens New Boutique Concept In Selfridges Birmingham

Nespresso, the worldwide pioneer in premium-portioned coffee, has launched an innovative new Boutique concept in a brand new location within Selfridges Birmingham.

The unique Nespresso retail environment surrounds customers in an immersive coffee experience allowing for deeper learning and coffee exploration.

Throughout the Boutique, visitors will experience elements that reflect the deep commitment Nespresso has to sustainability, recycling of used Nespresso capsules and adherence to a circular economy – one that is restorative by nature and works to minimise waste through careful design.

Francisco Nogueira, Managing Director of Nespresso UK & ROI, said: “From our unparalleled commitment to sustainability and diverse range of coffee to our innovative machine systems, we are constantly enhancing and reinventing how consumers experience Nespresso through every facet of our business. Our new Boutique concept is the latest example of our dedication to innovation and sustainability, showcasing the cornerstone of our business – our promise to delivering the highest quality coffee. Customers now have an opportunity to enjoy the Ultimate Coffee Experience we are known for through an immersive journey of discovery; the further you go inside the Boutique, the deeper and richer the experience.”

Coffee Specialists will surprise and delight prospective consumers and existing Club Members with a variety of new experiences in the Boutique. They each spotlight a different element of the Ultimate Coffee Experience to deliver a unique and meaningful visit and deeper perspective into the Nespresso story.

The new Boutique experiences include:

A Sensorial Welcome
Upon entering the Boutique, Coffee Specialists introduce customers to the coffee with a tasting of a carefully selected blend from either the permanent range or current Limited Edition releases.

A Discovery Table
As guests continue their journey through the Boutique, perusing Nespresso’s smart and easy-to-use Original and Vertuo machines and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further. They can taste two coffees side-by-side in order to better understand their taste preferences and the full Nespresso range of 24 Original espresso coffees and 20 Vertuo espresso and large-cup coffees.

Sustainability and Circularity
The Boutique décor includes sustainably-designed materials including table tops made of used coffee grounds from the Nespresso factory in Switzerland, to wood which has been 100% sourced from Nespresso reforestation programs on coffee farms and technological solutions to reduce energy use. In addition to a capsule recycling drop-off point, the spotlight artwork in the Boutique has been created from recycled Nespresso aluminium.

The new Nespresso Boutique concept and open format was designed by award winning architecture and interior design practice, Universal Design Studio which was founded by Edward Barber and Jay Osgerby. The new space, incorporating lush greenery and coffee trees, invites Birmingham’s shoppers to explore and relax during their visit.

The full Nespresso range of Original and Vertuo machines, accessories, and coffees are available for purchase at the new Boutique in Selfridges Birmingham.

Visit www.nespresso.com for more information
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