Sutton Coldfield florist opens pop-up store in Selfridges Birmingham

Sutton Coldfield florist opens pop-up store in Selfridges Birmingham

A florist from Sutton Coldfield who creates stunning displays and bouquets using silk and real flowers is opening a pop-up store in Selfridges Birmingham, just in time for Valentine’s Day.

Rebecca Britton, founder of Unreal Orchids, Lichfield Road, will be selling premium quality roses on level 1 from February 9 until March 11.

She said she was thrilled to have the chance to take her family business to the iconic Bullring department store, where her team of florists will create bespoke arrangements with timeless roses for love-struck customers.

“We provide gorgeous flower displays for a number of businesses including restaurants and bars in the area but to be asked to open in Selfridges in my home city is a real dream come true,” said Rebecca.

“I didn’t hesitate to say yes and am excited to showcase my team’s exquisite creations. We only ever source the best flowers from our international suppliers, and this will be no exception because we know that Selfridges customers understand the importance of quality and will be keen to make the ultimate romantic gesture with our roses.”

Rebecca has sourced Naomi, the “Rolls-Royce” of fragrant red roses, which are popular with celebrities and the world’s top floral designers. Boasting long stems and large, luxuriant velvety petals, these long-lasting blooms are available from £9.99 for a single stem to whatever your budget will stretch to.

Sam Watts, general manager at Selfridges Birmingham, said: “Our customers recognise that we love to support local products and businesses when we can, so we’re very much looking forward to welcoming Rebecca, who will be transforming part of the store with a sea of red roses. With all the other Valentine’s gifts we have in store, people looking for romantic gifts – whatever their budget –  need go nowhere else.”

Rebecca’s tips for buying and looking after flowers:

 

  1. Make sure the bloom has a firm head and closed petals (there should be no scent).
  2. Check the neck of the flower to ensure that it is firm
  3. When you get them home, snip the ends of the stems at a sharp 45° so that the flowers can drink water.
  4. Change the water every day.
  5. Keep away from direct light or heat source.

Follow these five tips and roses will last between seven and 10 days.