Laura Ashley Hotels announced today that The Chace Hotel will rebrand as Laura Ashley Hotel The Iliffe, Coventry, from 29th July 2019.
The new boutique Laura Ashley Hotel is currently undergoing a thorough refurbishment which will bring it in line with Laura Ashley brand standards.
The hotel is already home to the Laura Ashley The Tea Room which opened in October 2018 and will only be the second Laura Ashley branded hotel. Burnham Beeches Hotel in Buckinghamshire is also soon to join the portfolio of hotels, which aims to offer guests an authentic home from home experience, against the backdrop of the Laura Ashley Home range in colourful properties around the UK.
The Chace Hotel is a stunning example of Victorian architecture surrounded by three acres of attractive landscaped gardens and was once owned by King Henry VIII. The new design takes inspiration from the grand sweeping staircase, leading upstairs to the 17 new beautifully designed Laura Ashley bedrooms, which evokes the splendour of the past in what would have been a grand country house.
Speaking on the hotel’s redesign, Kay Cullen, Commercial Designer for Laura Ashley, said:
“I was charmed by the beautiful building which once a grand manor house of late Victorian origin. The beautiful sweeping staircase takes you on a journey through the owner’s past with a portrait of the glamorous lady Mary Ann Soden as a debutante in the mid eighteen hundreds. To pay homage to the decadence this image portrays I decided to bring back a sense of the past and to embrace the beautiful detail within this magnificent old building.”
Classic Laura Ashley design adorns every surface, from plush cushions, to Laura Ashley Glenmore chairs in marine velvet, floor-to-ceiling drapes to statement lighting and stylish Laura Ashley Constellation Champagne and Gold Constance Mirrors.
