Launch: Solihull Fashion Week

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The countdown to Solihull Fashion Week began in style as sponsors, retailers and the media enjoyed afternoon tea at the Ramada Hotel to find out more about the must-see catwalk shows and displays taking place across the town centre in April. Solihull Fashion Week, arranged by Solihull Business Improvement District (BID), takes place between Thursday, April 21st-Sunday, April 24th and will showcase latest clothing, beauty treatments and hair styling with new trends, expert talks and demonstrations.

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The series of events begins with an exclusive show on Thursday, April 21st, at The Ramada Hotel, where guests can meet Strictly Come Dancing star Anton Du Beke and mingle with fellow fashionistas. Andrew Barton, the award-winning London based hair stylist to the stars, continues the high-profile events on Friday April 22nd with a series of demonstrations and a Q&A with popular ITV Central broadcaster Sameena Ali-Khan. The two main sponsors have now been confirmed with Mell Square named as partner for Solihull Fashion Week, while John Lewis has been confirmed as the sponsor for the Fashion Show catwalk at the Ramada hotel.

Mell Square will be at the heart of Fashion Week activity with a stunning Style Arena showcasing the latest beauty trends, including hair and make-up demonstrations throughout the four days, with the latest prom styles and menswear collections over the weekend.

And Solihull’s varied independent retailers including Clements & Church, Le Scarpe, Aspire, Fabulous and Chocolate Clothing will be at the heart of Fashion Week activity. For more information about Solihull Fashion Week and to buy
tickets visit www.solihullbid.co.uk