A LEICESTERSHIRE LABEL YOU SHOULD LOVE, Fox & Crop.

The county of Leicestershire has long been successful for its superlative textiles industry, which is as thriving today as ever it was: from the cutting edge techniques employed by World Class students at De Montfort University to ‘heritage’ fashion brands with roots firmly steeped in Leicestershire soil, such as Fox & Crop. If you’re a lover of Joules – another Leicestershire success story – but prefer your brands to be less mainstream, you need to know all about Fox & Crop, as we think you’ll love it.

The Fox & Crop motif was inspired by the original drawings which formed the basis of Leicester City’s famous Fox & Crop crest between 1949 and 1983. Hidden away for several decades, the sketches were rediscovered seven years ago during a garage clear out by the family of Sydney Needham (the Club Director of Leicester City Football Club from Market Harborough). The logo was then reformed to create the distinctive design you see today which represents the Fox & Crop clothing range.

Matt Payne, Brand Creator comments; “The concept behind the design acts as a symbol of the Leicestershire countryside and its longestablished conventions. Continuing these through the generations further perpetuates these into our modern society”. It’s an ethos that underpins the entire brand range, that can be described as quintessentially British in styling with a nod to our rural culture.

To coincide with the brand new Spring/Summer 2015 ranges, which were photographed in Portugal recently, Fox & Crop is proud to announce the release of their new website.

Following on from the success of their debut collection of classic polos, fine and chunky knits and rural outerwear – for both men and women – they’re also, justifiably, proud to be working with Loake shoes from Northampton, which are widely considered to be one of the finest shoes a man can own. The range has also been extended to include complementary watches and other accessories to give a complete lifestyle aspect to the luxury range. Leicestershire store, Fenwick – who is a proud stockist of the range – were immediately convinced. Jeremy Harrington of Fenwick said: “Men’s fashion is evolving all the time, so it’s important to us that our collections are bang on-trend and that we are among the first stockists of the latest brands that everyone wants to be seen in. We were really interested in Fox & Crop at its concept stage and once we saw the quality of the final products, we decided immediately to stock the entire collection and give it a prime position in-store. The range is a perfect fit for our clientele”.

The range is also available at the City Fanstore, King Power Stadium. For more information on Fox & Crop, log on to www.foxandcropclothing.co.uk