Marking World Vegan Day With a New Era in Plant-Based Beauty

Deborah Mitchell

Last summer, Deborah Mitchell launched her revolutionary NETTATOXIN® Nettle Venom range. She spent more than four years developing a vegan-friendly version of her world famous ABEETOXIN® bee venom creams … one that would still have the same amazing anti-ageing properties but using only ingredients gifted by nature. To celebrate World Vegan Day on Monday November 4, she selects her favourite plant-based hero products.

“It wasn’t that long ago that veganism was very much on the fringe of lifestyle choices. Recently though we have seen a massive sea-change especially in the beauty industry, with more and more consumers demanding ethically produced products. I have always offered a great range of organic and vegan products but what I really wanted was to recreate the amazing anti-ageing powers of my Bee Venom range as a plant-based alternative.

“It took me four years to develop my vegan formula; but I’ve been delighted with the response from my customers since I launched Nettle Venom during lockdown last year – in fact it sold out in the first few weeks and quickly became one of my best-sellers. And I’m not surprised; figures show that vegan beauty is growing more than any other plant-based sector. Of all the vegan items launched in the UK in 2020, 82% of them were in the beauty category.”


The venom of the nettle causes a similar reaction to that of bees when they sting – the skin goes into rapid repair on first contact. The nettle sting makes the skin tingle before your own serotonin gets to work to heal blemishes and redness leaving you with a lifted, more radiant complexion. With regular use the skin continues this healing action, smoothing lines as it does so. The power comes from the skin’s own rebuilding system to tighten, firm and renew.



For a lifted, more radiant complexion, Heaven’s best-selling Nettle Venom Anti-Ageing Cream is 100% vegan yet still offers potent anti-ageing properties.

Use morning and night after your cleansing routine. By using Nettle Venom Cream on a regular basis, the skin continues this healing action – think of it like of course of treatments – smoothing lines as it does so.



With its clever blend of phytotherapy ingredients – including nettle leaves, echinacea and maple sap – Nettle Polish helps to alleviate fine lines, lighten pigmentation and extract toxins without harming the outer layer of the skin.

You only leave it on for a matter of seconds when you first start; you’ll feel it tingle and then you rinse it off with warm water. As you skin gets more used to it over time you can then leave it on longer.­



Nettle Venom Serum boasts vitamins A, C and K as well as calcium, iron, magnesium, phosphorus, potassium and sodium. It’s non-greasy and suitable for all skin types, even the most sensitive, and because it’s extremely nourishing, you’ll notice the benefits immediately.

Because a little goes a long way, simply apply one of two drops to face, one drop to neck and two to the décolletage. Alternatively, you can add a small amount to the Nettle Venom Anti-Ageing Cream for super-charged results.



These skin-saving supplements contain a wide range of nutrients, including vitamins A, C and K, as well as several B vitamins. They also contain calcium, iron, magnesium, phosphorus, potassium and sodium. These helps defend against damage from free radicals, making sure skin is balanced.



Dock Cream uses a clever combination of yellow and green dock leaves, collected in the Shropshire countryside, and vitamin E, a natural anti-oxidant. It works to reinforce skin from the inside out, helping soothe and heal swelling and soreness.

Use every day for two weeks on thoroughly cleansed skin; then twice a week to help tackle irritation.



Because Orange Flower Hydrogel is packed with organic neroli and asparagus, it’s bursting with skin saving vitamin C making it the perfect choice for more mature skin. Apply after your cleansing routine or use as a primer before foundation; it’s suitable for all skin types, particularly to help with the signs of ageing.



The silky soft Hydro Cleansing Milk contains organic jojoba, which is the closest match to our own natural oil, to balance and conditions. Perfect for all skin types, it’s also a great stress-buster thanks to its relaxing properties of rosemary and lavender. Simply apply to face and neck in the morning and night and massage in a circular motion to remove dirt and boost collagen production.



This luxurious cream is suitable for all skin types, but it works particularly well on more mature complexions thanks to its innovative anti-ageing properties. It’s bursting with organic mandarin and orange, both renowned natural sources of vitamin C, to help increase collagen and elastin levels in the skin, leaving you with a more youthful and radiant complexion.

For more from Deborah Mitchell click here.
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