Harvey Nichols is on the hunt for the very best beauty edit, enlisting the help of leading industry experts. The Holy Grail project kicked off this week with vlogger Fleur De Force, makeup artist Mary Greenwell, journalist Sali Hughes, influencer Dina Torkia and model Tia Ward joining forces to discover the ultimate must-haves no makeup bag should be without.
The five beauty mavens will road-test, rate and evaluate the best products on the market in a bid to track down the perfect red lipstick, mascara, foundation, applicators and eyeshadow palette. Much-loved classics will battle it out alongside the latest cult brands with each influencer championing one category and reviewing a different product each week over the next five weeks. Collectively, the winners from each category will then form the Harvey Nichols Holy Grail edit.
The panel will take part in Twitter Q&As on their quest, engaging in and encouraging debate. Once decided, the final Harvey Nichols Holy Grail edit will be available in stores and online from Monday February 27.
“Our Holy Grail project was born from a desire to offer impartial, informed advice on the best beauty products on the market today, both new and established,” explained Harvey Nichols Group Commercial Director, Daniela Rinaldi.
“Even though the Harvey Nichols customer is more informed than ever before, the world of beauty is often a confusing one to navigate, with an overwhelming amount of choice available. This is why we are proud to be working with such a credible array of beauty experts that each have a far-reaching and engaged following, and whose reviews will spark interest and encourage debate.”
MEET THE HARVEY NICHOLS HOLY GRAIL EXPERTS:
VLOGGER FLEUR DE FORCE
Category: Mascara
Contenders: Lancôme Grandiose Mascara; NARS Audacious Mascara; YSL Luxurious Faux Cils Mascara; Rodial GLAMOLASH Mascara; Tom Ford Extreme Raven Mascara
MAKEUP ARTIST MARY GREENWELL
Category: Red Lipsticks.
Contenders: Lipstick Queen Lipstick – Medieval; Urban Decay Vice Comfort Matte Lipstick – Doubt
Hourglass Opaque Rouge Liquid Lipstick – Raven; Tom Ford Lip Colour – Scarlet Rouge; MDMFLOW Liquid.
JOURNALIST SALI HUGHES
Category: Foundations.
Contenders: Hourglass Vanish Seamless Foundation; Surratt Surreal Skin; Chantecaille Future Skin; Serge Lutens Cream Foundation; Delilah Time Frame Future Resist.
INFLUENCER DINA TORKIA
Category: Eyeshadow Palettes.
Contenders: Armani Beauty Eyes To Kill Quad – 06; Hourglass Modernist; Laura Mercier Extreme Neutrals; Rodial Eyeshadow Palette; Charlotte Tilbury Vintage Vamp.
MODEL TIA WARD
Category: Makeup Applicators.
Contenders: Bobbi Brown Basic Brush Collection; Charlotte Tilbury Magical Mini Brush Set; Iconic London White Complete Face 6 Brush Set; Armani Beauty Designer Brush; Starskin Auto-Patting Makeup Applicator.
Visit http://www.harveynichols.com/beauty/ to watch the Harvey Nichols Holy Grail video and discover which products make the cut.
