Amplify Open New Premium Hospitality Lounge At Arena Birmingham

A brand new premium hospitality lounge, Premier Lounge, has opened at Arena Birmingham.

Brought to you by the Arena’s VIP hospitality arm, Amplify, the new exclusive contemporary lounge offers panoramic views across Arena Birmingham from luxury balcony seating.

Premier Lounge also has its very own bar, from which in-house caterers Amadeus serve up an exclusive range of drinks (including a selection of cocktails), alongside a range of deli-style platters designed by their award winning chefs. Drinks can even be ordered right to your seat with Amadeus’ bespoke Qjacker app created for the venue – so you won’t miss a moment of the show.

“ Amplify exceeds my expectations when it comes to entertainment, customer service and an experience that can only be described as pure
class. We have been a member of Amplify for many years now as it gives us the opportunity to entertain our ever growing and changing customer
portfolio with a varied and diverse selection of acts and shows. Sally
and her team ensure we all have an amazing time and everyone is treated
like a VIP. From the welcome drink to the act’s finale, every minute spent with Amplify is a pleasure. ”

Jo Purvis, Blueprint Gaming

Premier Lounge brings with it a new debenture-style of membership, similar to a football or rugby season ticket, where each membership purchases access to 1 seat for 20 performances. This makes it the perfect choice for relaxed corporate hospitality in a premium setting, or the live event lover who finds themselves becoming a regular at the Arena.

Members also receive a welcome drink at every performance, access to Amplify member events, exclusive discounts for future shows and will soon have access to their own online portal to purchase tickets.

For the ultimate way to personalise your event in style, members will also receive the unique opportunity to put their name, or company name, on their very own seats.

Arena Birmingham is one of the busiest indoor entertainment venues in the world, so members won’t be short of shows to choose from. Whether it’s music, sport, comedy or family entertainment you’re looking for, there’s a choice of more than a hundred world-class events a year in which to use a Premier Lounge membership.

Sally Walder, General Manager of Amplify, said of the new space: “We are thrilled to be able to extend our hospitality offering at Arena Birmingham with the new Premier Lounge.

“The reason we became members of Amplify in the first place was due to what can only be described as firstclass experiences when we were lucky enough to be invited to a few events previously. Solomon (Amplify Sales Manager) almost feels like part of our team as he recognises the importance of providing first class service when we need to entertain guests. His willingness to think outside the box and go the extra mile is something to be very proud of. Keep doing what you are best at – which is providing first class hospitality.”

Alison Clements, Director at Regal Me

“Over the past year Amplify has been in incredibly high demand, and ever more people are coming to us looking an exciting alternative to the traditional corporate hospitality that just isn’t suiting their diverse client base. Premier Lounge still offers the premium experience that you’d expect with Amplify, but is perfect for those looking for something a little more relaxed than a sit down meal.

Sally’s team recently won the prestigious accolade of “Greater Birmingham Chambers of Commerce Business of the Year” at this year’s awards ceremony. The six-strong team were praised for their “mindset of continuous improvement” and the award judges were impressed by their growing performance from modest beginnings.

Amplify offers a portfolio of hospitality packages at the two NEC Group Arenas in Birmingham: Resorts World Arena and Arena Birmingham. Packages range in levels from Freestyle single event packages to their most premium annual membership, Air.

Prices for Premier Lounge membership start at £2500+VAT. To find out more about the Premier Lounge please visit www., or to receive a tour of the space from the Amplify team, please give them a call on 0844 338 0333.
 Quote ‘AMPDLUXE’ and receive £40 off your booking!
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