Completed over the course of seven days, Birmingham Repertory Theatre’s Associate Director, Steve Ball finished his 116 mile walk from The REP to London’s Leicester Square in the heart of the West End’s “Theatre Land” on Friday 28 August. Step For The REP has raised a total of over £3,700 to date, with donations still coming in.
The walk was taken in order to raise funds for The REP’s industry-leading work with young people and continue to highlight the ongoing vulnerable situation for theatres across the country during the COVID-19 pandemic.
As a registered charity, The REP has always relied on the support of its donors, sponsors and funders, never more so since being unable to trade from March 19 due to the COVID-19 pandemic. The REP’s internationally renowned creative learning programme is one of the largest in the UK, each year engaging over 70,000 children, young people and adults in the community.
Starting outside The REP on Saturday 22 August, Steve walked to London’s Leicester Square, arriving on Friday 28 August where he was joined for the final leg by The REP’s Artistic Director, Sean Foley.
During the COVID-19 pandemic, The REP has sought to continue as many of its projects with young people as possible, finding innovative ways to take activities online and provide vital support for participants. As a producing theatre, The REP generates 80% of its income through tickets, events and associated revenue such as refreshment sales. The closure due to the current crisis has therefore presented a real and imminent threat to its survival and fundraising has never been more crucial.
The REP would also like to thank loyal sponsors Colour Cubed for their design and print support for Step For The REP.
