British Vogue and John Lewis bring style to the high street

British Vogue and John Lewis bring style to the high street.
portrait, relates to Vogue Chart, Then & Now, 1948 vs 2012

John Lewis and British Vogue have come together in an exciting collaboration which will see the two brands share their stories of style with shoppers across the country. Launching Monday 26 June, a curated selection of ‘Vogue Recommends’ looks, from the John Lewis womenswear department at Birmingham, will be available for customers to explore during Personal Styling Appointments*. The collaboration is part of the retailer’s national treasures campaign, a summer long celebration of life, design and culture.

The ‘Vogue Recommends’ looks have been carefully selected by outgoing British Vogue Fashion Director, Lucinda Chambers, who is set to leave the magazine after 36 years. Lucinda spent time in John Lewis shops choosing timeless, quality items that can transcend seasons and together serve as the building blocks of any wardrobe. The selection includes universal pieces that can effortlessly be worked into wardrobes, from white shirts and floral dresses to statement earrings and shoes.

The Personal Styling team at John Lewis Birmingham will guide shoppers through the ‘Vogue Recommends’ key pieces and advise on how to style the looks. To book a Personal Styling Appointment customers simply contact the branch on 0121 634 6000, book a time that suits and ask to be taken through the Vogue edit.

The ‘Vogue Recommends’ selects include over 50 key pieces of clothing and accessories, available in branch and online at including:



  • ‘The Shirt’ – Modern Rarity palmer//harding Shirt, £130
  • ‘The Bag’ – AND/OR Tassel Cotton Hobo Bag, £59

  • ‘The Earrings’ – Toolally The Peacock Drop Earrings, £45
  • ‘The Jacket’ – Parka London Britt Jacket, was £175 now £87.50


Throughout the summer John Lewis will announce further ‘Vogue Recommends’ collections selected by British Vogue’s Executive Retail Editor Ginnie Chadwyck-Healey and Fashion Features Editor Ellie Pithers respectively

Lucinda Chambers, outgoing British Vogue Fashion Director, comments: “The brilliant thing about fashion and in particular clothes is to re-look, re-invent and then re-use. Building a wardrobe full of clothes like these I have curated, means that it’s exciting to see each morning, effortless to wear and is also affordable…. that is one of the pleasures of life.”

Christine Kasoulis, Fashion Buying Director, adds: “At John Lewis we pride ourselves on being at the forefront of accessible fashion and the collaboration with Vogue will offer our customers the unique opportunity to see first-hand how some of the most influential people in fashion style the looks we all covet.  We are excited to be working closely with Vogue on this exclusive experience and John Lewis’s expert Personal Stylists across the country are ready to share the selection with shoppers.”

John Lewis’s national treasures campaign is the biggest and most interactive programme of activity launched by John Lewis to date; with shops across the country becoming destinations for discovery allowing customers to see, learn, experience, make and dine through a carefully curated a programme of over 1,500 events and experiences.

*Personal Styling Appointments are available in John Lewis Full Line Department Stores and Small Line Department Stores.

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