Cadbury World has announced that it is set to reopen from Monday 17th May for heaps of family-fun, with an exciting brand-new stage show, character story time sessions, and new customisable chocolatey gifts.

Following months of closure, the Bournville-based attraction is excited to welcome guests through the doors once more and has a new stage show for visitors to enjoy. Freddo’s Circus show will run every weekend and throughout school holidays, from Saturday 22nd May until Sunday 10th October. Visitors will be able to laugh along with ‘Freddo the Clown’, have their mind’s read by ‘The Great Fredeedo’ and be amazed by the juggling skills of ‘Spin Master Freddo’.

Perfect for the little ones, the chocolatey attraction will also be offering an all-new parent and toddler pass, so one adult and child aged four and under can enjoy discounted entry Monday to Friday during term time, with combined tickets priced at just £16. Toddlers will also get the chance to sit down for a special story time with Freddo every Thursday, from 20th May – 1st July, excluding 3rd June. Visitors can hear the tale of Freddo’s adventure at the circus, featuring marvellous magic, cool dance moves and even some circus tricks. There will be five sessions available throughout the day, at no additional cost.

The attraction has also released new customisable handmade treats, including personalised plaques, hand-decorated slabs and even footballs, all made from delicious Cadbury Dairy Milk chocolate – the perfect gifts for chocoholics. Guests can pre-order their personalised treats online and collect their items from The World’s Biggest Cadbury Shop whilst at the attraction, or have them delivered directly to their door.

Elsewhere, visitors can enjoy a day choc-full of fun with an assortment of chocolatey zones to explore. From catching the talented chocolatiers in action in the Chocolate Making zone to experiencing the sensation of diving into a pot of liquid Cadbury Dairy Milk in the 4D Chocolate Adventure zone, Cadbury World offers a memorable and fun-filled day out for all the family.

The outdoor African Adventure Play Area is also open and offers the perfect place for younger visitors to make the most of the sunshine, filled with tube slides, climbing zones and rope bridges. With a separate under 5s zone for mini-explorers to enjoy, it’s also the perfect place for adults to relax with a drink or snack from the outdoor refreshments takeaway kiosk.

Gerrard Baldwin, general manager at Cadbury World, said: “We’re delighted to welcome guests back to enjoy everything Cadbury World has to offer, our team will be on hand throughout the attraction to ensure that all of our visitors have a fun, safe and memorable day out. We’ve got so many things for people to enjoy this summer, from Freddo’s brand-new Circus stage show to our Circus-themed story time sessions.

“We’re also excited to launch our new parent and toddler pass, so families with pre-school age kids can experience all our chocolatey wonders at a discounted price.”

In line with government guidelines, Cadbury World has introduced a number of additional hygiene and safety measures in all areas. These include reducing the numbers of guests admitted, social distancing measures, enhanced cleaning regimes, plus hand sanitising stations available throughout.

Pre-booking for Cadbury World is essential, for more information and to book tickets, please visit
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