Children can rock Christmas with fun family activities at Selfridges Birmingham

Families can rock around the Christmas tree this year as Selfridges Birmingham gets ready to pump up the volume this festive season.

From Rock School events to breakfast with the Big Man Himself, the premium Bullring department store is hosting entertainment for all ages to enjoy.

Santa and his Chief Elf
Now until Christmas Eve

The store will be welcoming Santa and his chief elf – and these special guests will be in store, spreading Christmas cheer and getting selfies with youngsters. On Christmas Eve, they’ll be in store until 4pm.

Choirs and DJs
Now until Christmas Eve
Various times

Live music is always a hit at Selfridges Birmingham and this Christmas is no exception. This year, it will welcome some of the best local choirs, bands and DJs to entertain shoppers with some of the iconic tunes of the season.

Breakfast with Santa
Weekends, December 1-16

Book a breakfast with Santa and youngsters can tell him exactly what they’d like for Christmas. He’ll be waiting in Fumo on Level 4 every Saturday and Sunday for this popular annual event. Little ones will not only get to enjoy a fantastic breakfast, they’ll also receive a special personalised gift after meeting Father Christmas. Breakfast with Santa costs £20 for children and £25 for adults. Book your place at:

Rock ‘n’ Roll Parade
Saturday, December 8 and 15

Selfridges will be getting the party started when it hosts its Santa’s rock ‘n’ roll parade. Santa will be busting all the best moves for this loud and fun celebration on the central accessories atrium. Expect glam confetti cannons and great music for the parade, which will take place on

Santa’s Rock School
Sunday, December 9 and 16
12.30-1pm, 1.30-2pm, and 2.30–3pm.

There won’t be a Silent Night in sight when The Selfridges Rock School opens for business this Christmas! Hosted by The Selfridges Rock School’s musical directors, each student will learn what it takes to be a rock god – from perfecting their performance to creating the ultimate look for on-stage.

The school takes place on Kids on Level 1 on, and it is suitable for children aged 5-12. It costs £15 and includes a special gift to take away. For tickets, go to:

Sam Watts, general manager of Selfridges Birmingham, said: “Christmas is one of our favourite times of the time and we can hardly wait for Santa and his friends to join us. It promises to another colourful and fun festive season in store and we’re looking forward to welcoming all the family for our special events.”For further information visit

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