Gain Competitive Advantage the Cosmetic Way

Gain Competitive Advantage the Cosmetic Way

Being in the public eye and the leader of people, as many of us are, a confident, healthy and youthful appearance can help give a competitive edge, so details matter.  And nowhere more so than at YUGEN, which is taking Edgbaston’s burgeoning cosmetic surgery industry and shaking it up by bringing a more holistic, but highly qualified GP-led approach to non-surgical cosmetics and wellness.  In a time-poor world, this could be just the prescription you’re looking for…

Who is Dr Jane Holloran?

Well firstly I’m a highly qualified GP, with over 20 years’ experience. I’m also a working mother of 5 children so used to a hectic schedule!

Much of my career has been spent focused on working in areas of deprivation; after qualifying as a GP, I worked as a prison GP and got a great deal of experience dealing with drug and alcohol addiction, trauma and emergency response, psychiatry and a high volume of undiagnosed and untreated medical problems due to the erratic lifestyle of many of my patients. Skin disorders and scarring were very common problems and with restricted access to outside hospital services, I developed an interest in dermatology and scar management.

It was invaluable training as I was exposed to so much and, in Aesthetics, you need to have good observational skills and understand the anatomy of each individual face and body. Like an artist, you need a natural ability to be a good Aesthetic doctor.

What made you get into Aesthetics?

I’m always on the go and full of new ideas.  I decided to utilise my skills in the Aesthetic field, as I realised that I was very passionate about this arena and I was talented in improving the appearance of facial defects and scarring using simple, non-surgical techniques. I still work as a GP, but have also launched YUGEN, a dedicated clinic that incorporates my skills with some of the most innovative treatments, products and machines within the Aesthetic and medical industry such as Coolsculpting®, Laser and non-surgical aesthetic treatments.

What do you love about working in Aesthetics?

I love to see people leaving my clinic with a smile because the treatment has made them feel so good about themselves. A simple, non-surgical rhinoplasty or a chin enhancement in a person who has hated their features throughout life can fundamentally change the life and outlook of such a person.

What is the most challenging part of working in Aesthetics?

Like most professionals, I want perfection in my work and I can get stressed living up to my own expectations. I want everybody to leave my clinic feeling happy and positive. As with anything in life that is a huge challenge.

Tell us about YUGEN, how would you describe the clinic/services?

YUGEN is an important concept of Japanese aesthetics. The exact translation of the word depends on the context, but in this case, it means an ‘awareness of the universe that triggers emotional responses too deep and mysterious for words’.

Our aim is to make you feel beautiful from the inside out and feel comfortable in your own skin. Our approach is not about beauty, but about confidence in your own skin. Confidence is the key to beauty and we actively encourage patients to make the best of their own features rather than slavishly follow any celebrity trends. It’s about dealing with those areas that make you feel insecure and helping you become the best you.

We also offer a private GP service with health screening, same day GP appointments, counselling and psychology services. The Edgbaston clinic is situated in a very convenient location within the Medical district of Birmingham and just minutes from the city centre.  We appreciate that everyone has busy schedules, so we are really flexible offering late evenings, weekend and out of hour appointments by special arrangement.

What advice would you give someone considering cosmetic work?

Well, at YUGEN, we are different because we try to understand the patient before embarking on a treatment plan. The first thing to do is get in touch for a consultation. I may be a doctor, but I’m human too and have my own insecurities about my body, face, skin and the ageing process.  I know what it’s like to have a ‘fat’ or ‘bad hair’ day, so I know how important it is not to make drastic decisions on a day when the world appears to be falling apart.

Together, we can go through your requirements and what can and cannot be achieved, so that we build a complete treatment plan for you. The journey to being the best you starts here.

YUGEN, Highfield House, 2 Highfield Road, Edgbaston, Birmingham. B15 3ED.  Tel 0121 455 6974 or visit them online at

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