Renowned for offering high quality, made-to-measure suits without the hefty price tag, Edit Suits Co. has already carved out an envious reputation with the London business elite. Now the brand has launched its first UK store outside the Capital as it opened in Birmingham’s Mailbox.
The brainchild of Swiss-born Patrick Jungo and Reto Peter, Edit Suits Co. was created to fill a personal need after the duo found that off-the-rack clothing didn’t quite fit, while bespoke tailoring was just too expensive. Relying on their insights, they discovered they could dramatically reduce supply chain costs making garments to order, and by operating a showroom model rather than high street stores. As a result, they are been able to create custom suits from £349 and shirts from £69, alongside made-to-measure chinos, overcoats, field jackets and even shorts.
Since opening its doors in London’s Bow Lane, the company quickly found success and flourished into one of the larger UK tailoring companies with bases in Bond Street and Singapore. Patrick and Reto believe the new store in Birmingham – due to open on Wednesday March 16 – is the ideal next step.
With its state of the art facilities, the Mailbox showroom offers customers a new way to shop. During an appointment, a personal stylist understands the client’s exact needs and runs them through an extensive array of customisations and fabrics. Each custom-made suit takes around three to six weeks to create, depending on fabric choice, and if any alterations are required they will be carried out locally in Birmingham or London. Because measurements are recorded in the customer’s profile they can conveniently reorder online.
