Birmingham boasts the magnificent Bullring and more canals than the city of Venice. But there’s one thing Birmingham has lacked… until now.

Penhaligon’s is proud to announce that it has taken up residence in Birmingham’s Selfridges, in The Bullring itself.

Penhaligon’s new store is an English Manor House reimagined. As one steps into the space, led by one’s nose, one can picture themselves entering the Great Hall of a majestic home in the English countryside. The boutique, located in Selfridges’ Beauty Hall, provides a calm background. A grounded warmth exists within the space. A sense of quiet.

Penhaligon’s iconic Fragrance Table allows for those more in-depth discussions to take place, all the while providing a space for personal Fragrance Profiling appointments with Penhaligon’s expert

Since its humble beginnings on London’s Jermyn Street in 1870, Penhaligon’s has grown to become perhaps the world’s most esteemed fragrance house. They proudly supply the Royal Household with their scented wares, for which they have been awarded a Royal Warrant from HRH The Prince of Wales. Today, Penhaligon’s continues to supply a dizzying array of unusual and electrifying scents to those with keen noses, be they royalty or not.

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