Selfridges has dialed up the glamour in Birmingham with the launch of its newly expanded Beauty Hall – now a 30,000 sq ft destination, offering 20% more space for all things beauty.
In this renovated, rethought space – which opened at the end of November – customers can discover new and exclusive brands, with 37 new counters and a suite of exceptional services.
Selfridges Birmingham is home to over 160 beauty brands, 30 of which are exclusive in the city, including long-term partnerships with many of the world’s best loved and most innovative names – Charlotte Tilbury, Pat McGrath and Victoria Beckham Beauty, which is new to the store.
Other new counter concepts include Lisa Eldridge, Hourglass, Fenty Beauty, Benefit, Morphe and Kylie Cosmetics. Sol De Janeiro has also launched its first-ever UK counter.
Service is at the heart of the Beauty experience at Selfridges, with 210 services offered, from on-counter colour consultations through to exclusive expert-led treatments. Renowned holistic beauty expert Dimple Amani joins the Birmingham team to offer the best Lymphatic drainage massages. For nails, award-winning pioneer in prescriptive nail care, Bio-Sculpture, will open a dedicated space for manicures and pedicures in 2026.
At the Beauty Concierge, customers can book in for beauty appointments for advice and inspiration across every brand. A playful menu of six beauty services includes a Beauty Bag Makeover and a Selfridges Beauty Tour. Also to come for 2026, new and exclusive specialist treatments from Chanel and Dior.
“For more than twenty years, Selfridges has been at the very heart of Birmingham’s Beauty community. This renovation broadens our Beauty offer with even more exciting and exclusive brands, innovative experiences and the very best team, here to offer inspiration, solutions and expertise. By increasing the space dedicated to Beauty in Birmingham, our customers now have even more reasons to spend time with us in store, with new products and services to discover every time they visit.” Sam Watson, Store Director, Birmingham.
Head to https://www.selfridges.com/GB/en/stores/birmingham/ to find out more
