Selfridges Is Ready For A Christmas Of Dreams


With less than 60 days to Christmas Day, Selfridges unveils its Christmas of Dreams theme through iconic window displays and a new campaign. Christmas of Dreams launches across Selfridges stores in London, Birmingham and Manchester, and on, with a digital campaign starring actress Jane Horrocks.

Christmas of Dreams invites visitors to make their dream Christmas come true with Selfridges – from finding perfect gifts for loved ones, to imaginative solution-driven services, dazzling entertainment and over 4,000 experiences to be enjoyed together, both in store and digitally.

Selfridges Birmingham also launches Experience Concierge, the perfect gift this Christmas. The destination which has launched following a successful launch in London earlier this year, offers a total of 7 exclusive gift packages tailored to all interests and needs.

Through Selfridges’ Experience Concierge, customers can give the gift of experience with an unrivalled choice of packages; including a personal shopping experience, a trainer cleaning service and a cocktail masterclass at San Carlo Fumo.

Gifts start from £55 and are available now to book in store, online or email Selfridges Birmingham.

To celebrate Christmas of Dreams, Selfridges Birmingham will host a number of extraordinary events in store and online including Breakfast with Santa, Meet Santa Claus and Dial-a-Santa. Events are available to book online now.

The Christmas of Dreams digital campaign can be seen from today on, @theofficialselfridges, and Within a uniquely Selfridges world, Jane Horrocks plays the host of an off-kilter festive variety show for the digital age, where game-show nostalgia meets a disco aesthetic on a surreal set full of sparkles and populated by dreamy characters.

“We are ready to bring magical moments to our customers, however they wish to celebrate this year, with our Christmas of Dreams. Fuelled by imagination Selfridges is here to make Christmas shopping and gift finding special and fun, and this year, a little surreal. We know our customers have been dreaming of being together, so we are looking forward to hosting friends and families at Selfridges to celebrate even more extraordinary experiences this festive season.” Says Andrew Keith, Selfridges Managing Director.

Visit the Selfridges Christmas hub at:
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