While its doors have been closed, Selfridges has been busy dreaming up new ways to invite its customers to reconnect with the pleasure of the unique shopping experience its stores offer. Selfridges is more than a shop – it’s a place to socialise, be inspired and to discover joyful experiences as well as being a destination for thoughtful services and expertly curated products.

In Selfridges Birmingham, Cow Vintage launches with a selection of the best curated pre-loved fashion. Visitors looking to spark new life into old garments can also repair their favourite garments at the Barbour Repair Factory, where all brands are welcome, or bring their sneakers to The Sneaker Doc who can revive pre-loved footwear.

Customers can grab a take-away bite to eat at the brand new Kouzina Greek Kitchen, which offers exceptional traditional Greek dishes with a Cypriot twist. Those looking to brighten their home or treat a loved one can head to the Ivy Décor Florist to shop a range of beautiful bespoke dried flowers.

Across all its stores, Selfridges will celebrate local DJ talent from Manchester, Birmingham and London with live sets instore throughout the day, along with the opportunity to make song requests while you shop.

As its stores reopen, and with a renewed sense of optimism for the year ahead, Selfridges looks to brighten the world with its positive ideas through its new creative theme: Good Nature. From exploring the healing powers of nature and escapism via a new podcast series, to finding new and earth-conscious ways to shop – Selfridges is looking on the bright side.

  1. Discover Good Nature 

Just ahead of the reopening, Selfridges launched its theme for 2021: Good Nature.

Good Nature is a celebration of pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Throughout the year, Selfridges will consider the intersection of nature and culture, through product, destinations and experiences, to be enjoyed within our stores and outside of them. From greenhouses to garden gnomes, green spaces in unexpected places, pre-loved outdoor kit to earth-friendly-only materials, a Selfridges-curated garden centre or picnic baskets for every (outdoor) occasion, all to look forward to.

  1. Shop Swatch’s arty collaboration

Iconic watch brand Swatch has released a collaboration with New York’s Museum of modern art, full of colourful designs. Shoppers can visit Selfridges Birmingham to shop the full range of timepieces, perfect for keeping track of all those summer plans.

  1. Traditional Greek dishes from Kouzina

A new restaurant at the heart of Selfridges Birmingham is now open for takeaways. Kouzina Greek Kitchen serves up a range of traditional Greek dishes with a Cypriot twist, including flatbreads from Athens, olive oil from Crete and more.

  1. In store entertainment

All four Selfridges stores will celebrate DJs from Manchester, Birmingham and London, bringing joy to customers with a range of live in-store sets. In all of our stores, customers will also have a chance to submit song requests for a chance to have Selfridges DJs play their favourite tune.

  1. Ivy Décor Florist

Visitors to Selfridges Birmingham can delve into some floral delight with Ivy Décor Florist, featuring a captivating edit of dried flowers in an array of different colours, shapes and sizes to spruce up the home.

  1. Repair with us

Visitors looking to spark new life into old garments can repair their favourite garments at the Barbour Repair Factory, where all brands are welcome, or bring their sneakers to The Sneaker Doc who can revive pre-loved footwear.

  1. Earth conscious shopping with Cow Vintage 

Through Project Earth, Selfridges is offering new ways to shop that are not just more earth-conscious, they’re a whole new way to explore, inspire and experiment. In Selfridges Birmingham, Cow Vintage launches with the best curated pre-loved fashion.

  1. Explore Penhaligons

With 180 year of olfactory experience, Penhaligons has launched a new space at Selfridges Birmingham. Explore perfumes, fragrances, aftershaves and their latest nature-inspired scents.

  1. Beauty appointments 

From skincare appointments and eyebrow threading to 3-minute makeovers, your much-missed hair and beauty services are back at Selfridges stores and ready to book. All appointments will be carried out in line with the latest government guidance, with extra health and wellbeing measures in place across all stores.

  1. Styling experts 

After months of loungewear, Selfridges’ team of team of stylists and personal shoppers are available to inspire customers with personalised advice on all the latest collections, and even gift advice on what to treat loved ones to at long-awaited reunions.

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