Customers are being invited to bring in preowned clothes to swap for something new to them as Selfridges dials up the pleasure, fun, and desirability of shopping secondhand
Selfridges are announcing the launch of A Swap Shop by LOANHOOD, taking place across its stores in London, Manchester, and Birmingham. For the first time, Selfridges’ customers can bring in their preowned pieces to exchange for stamps to ‘shop’ a curation of secondhand pieces to take home, without any purchase required.
Hosted in partnership with LOANHOOD, a circular fashion community for rental and swapping.
The event aims to prolong the lifespan of clothing by championing creativity and style over buying new and forming part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges.
According to latest figures by Wrap, the average UK adult owns 118 items of clothing but has not worn 26% of them in the last year, calling for new ways to extend the life of unworn pieces that could significantly reduce the environmental cost.
The swap shops team of expert assistants will help customers to style and exchange items, dialling up the pleasure, fun, and desirability of shopping secondhand. It offers people another way to revive and refresh their wardrobes too!
The swap shops will take place in June and July, Birmingham’s swap shop will take place from 22-25 June.
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