SHEIN & Klarna’s ‘In Pink We Trust’ Tour Bus Rolls into Birmingham – for one day only! 

SHEIN & Klarna's In Pink We Trust Tour Bus Rolls into Birmingham
SHEIN & Klarna’s In Pink We Trust Tour Bus Rolls into Birmingham

Birmingham, fashion-forward fun is on the way! But be quick…

Save the date and join SHEIN & Klarna at Birmingham Bullring on Friday 22 September for a day full of fashion, fun, and fabulous prizes. 

SHEINXklarna are rolling into town with their immersive ‘In Pink We Trust‘ tour bus and promise an unforgettable experience for fashion enthusiasts and home decor lovers alike – for one day only.

Birmingham shoppers will have the chance to step into a world of fashion at the decadent walk-in wardrobe inside the pink tour bus. Explore SHEIN’s latest collections, featuring everything from cozy knitwear to trendy denim and glamorous partywear.

The outside terrace is a haven for homewares, offering you an exclusive showcase of SHEIN’s new home decor and appliance ranges, giving you ideas to transform your living space. 

Guests can indulge in the custom-built Glam Stop, where you can enjoy complimentary manicures and hairstyling sessions using the latest SHEGLAM range.

And the fun doesn’t stop there! Shoppers will have the opportunity to win prizes through games like the SHEGLAM ‘Spin to Win’ and retro arcade grabber. Tech gadgets, beauty buys, and more are up for grabs.

Plus, don’t miss out on ‘Trends at Twelve,’ hosted by HELLO! Fashion Monthly’s Editor, Jill Wanless. Get insights into the latest fashion trends and discover her top SHEIN picks. 

And if that’s not enough fun, DJs Kat Brown Sugar, Emma Rose, and Latoya Reisner will be keeping the vibe lively with music throughout the day.

Megan Gokey, Klarna’s Head of Marketing North America, UK and Ireland, added, “We are so excited for the #SHEINXklarna pop-up as we step into autumn. Online retail has soared over the past few years, but there’s something special about hosting in-person events.”

Join the conversation by following the #InPinkWeTrust #SHEINXklarna hashtag and come down to Birmingham Bullring for a SHEIN day out in style!

**The first 100 visitors will receive a complimentary goodie bag filled with pink-powered treasures.  Doors open at 10am until 5pm.**

For more information on Shein, visit
For more information on Klarna, visit

You May Also Like