START 2021 ON THE RIGHT FOOT WITH A RUN OF THE MILL CHALLENGE

Iconic Birmingham landmark Sarehole Mill is encouraging Brummies to start the New Year on the right foot with a fun and physical challenge, Run of the Mill 21.

Inspired by Sarehole Mill – a 250-year-old watermill famous for its association with The Hobbit author JRR Tolkien – Run of the Mill 21 is a great way to get out and get fit at the start of 2021. Runners and walkers and are being challenged to complete 21km during the month of January and claim a specially-designed, limited edition #RunOfTheMill21 medal.

Alex Nicholson-Evans, Commercial Director at Birmingham Museums Trust said: “Run of the Mill 21 is a great way to start the New Year as not only will it help banish the January blues and help people get fit and active it will also help raise vital funds for Birmingham Museums.

“Throughout the coronavirus pandemic we’ve had an amazing response from the local community at Sarehole Mill who have visited the shop, bought baked goods and enjoyed pizza in our courtyard. However it’s still a very challenging time for Birmingham Museums, as the majority of our sites remain closed.

Anyone wishing to take part in Run of the Mill 21 should sign up via Birmingham Museums website. The entry fee is just £10, which will raise funds to support the work of Birmingham Museums to continue to care for the city’s historic venues and collection of over 1 million objects that tell the story of Birmingham and its people. Entrants can also go the extra mile and fundraise further by asking friends and family to sponsor them via Birmingham Museums’ Just Giving page.

There is no set route for Run of the Mill 21 however entrants should either begin or end at Sarehole Mill on Cole Bank Road, Birmingham. Once completed, entrants can claim their exclusive #RunOfTheMill21 medal by visiting Sarehole Mill Community Shop when it reopens after the winter break on January 20th. For opening hours visit: birminghammuseums.org.uk/sarehole/visit

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