Support Midlands Air Ambulance Charity in the West Midlands Every Month

Demand for Midlands Air Ambulance Charity’s helicopter-led, pre-hospital emergency service in the West Midlands surged throughout April to June. It is thanks to regular donors who pay on a monthly basis that the charity can supply the increased demand.

Monthly donations help Midlands Air Ambulance Charity plan for the future of its vitally important lifesaving service. A donation as small as £1 per month, can make a huge difference to the service it provides.

£5 a month would help with funding of vital, lifesaving equipment and medication not available on land ambulances, whilst £10 a month allows the critical care paramedics and trauma doctors on-board the charity’s fleet of helicopters and cars to undertake key research and future-proof the provision of patient care across the West Midlands.

Emma Gray, chief operating officer at Midlands Air Ambulance Charity, said: “Between April and May 2021, we saw an increase in the missions our crew attended by 57 per cent. In June, this trend continued, and we saw a rise of a further 22 per cent.

“In July, demand for our pre-hospital emergency service continued to rise, this time by a further 13 per cent.

“We are so thankful to our regular giving supporters, without their monthly donations, we would not be able to plan for or future-proof the provision of our lifesaving, pre-hospital emergency service across the West Midlands. It’s thanks to the kind generosity of these regular supporters that we can make missions possible, month-on-month.”

You can easily set up a monthly direct debit through Midlands Air Ambulance Charity’s partner, Rapid Data. To instate a monthly direct debit and become a regular giver, visit:

To find out more about Midlands Air Ambulance Charity’s lifesaving service, visit and follow the organisation on social media.
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