Fashion students from the Birmingham City University have been chosen to collaborate with huge fashion label, ‘Superdry’. The project will see students creating new fashionable garments from existing clothing.
Final-year students at the University’s School of Fashion and Textiles will be partaking in a sustainability challenge, which will include repurposing Superdry off-cuts to create one-off pieces that could fit into one of four Superdry collections – Original and Vintage, Superdry Studios, Superdry Code or Superdry X.
The project will see the budding designers collaborate with University photographers and videographers to create a campaign story that showcases ‘fearless creativity’, with the winning student receiving an offer of an internship with Superdry in 2021.
“We’re delighted to be supporting the final year students with this initiative,” said Phil Dickinson, Creative Director at Superdry.
“The project enables students to deliver against an authentic brief that reflects the sustainable values at the heart of Superdry. We’re excited to see how the next generation of creatives envisage the future.”
As part of the project students will have one-to-one tutorials with stylists and designers from Superdry, whilst documenting their project progress in digital diaries and vlogs.