The Premier Lounge – Arena Birmingham’s newest exclusive hotspot

Since Arena Birmingham opened the exclusive Premier Lounge, it’s proved an exciting new hotspot in the city for enjoying live events in style.

The new contemporary lounge, run by the Arena’s hospitality arm Amplify, is the ultimate way to enjoy Arena Birmingham’s world class events – whether it’s music, comedy or sport that takes your fancy.

Every Premier Lounge member receives a welcome drink as they enter the lounge, before being taken to their private balcony seating with panoramic views across the Arena. From there they can browse the menu of Premier Lounge’s very own bar, from which in-house caterers Amadeus serve up an exclusive range of drinks (including a selection of cocktails), alongside deli-style platters designed by their award-winning chefs. Drinks can be ordered right to your seat with Amadeus’ bespoke Qjacker app created for the venue – making sure you won’t miss a moment of the show.

For the ultimate way to personalise their experience, members will also receive the unique opportunity to put their name, or company name, on their very own seats.

Premier Lounge brings with it a new debenture-style of membership, similar to what you might expect from a football or rugby season ticket. Each membership purchases access to 1 seat for 20 performances and includes access to Amplify member events and exclusive discounts for future shows.

Amplify is run by a dedicated team of account managers who know their clients’ needs inside out and aim to take the headache out of organising
corporate entertainment or that big night out. The team recently won the prestigious accolade of “Greater Birmingham Chambers of Commerce Business of the Year”, with the six-strong team praised for their “mindset of continuous improvement” and growing performance from modest beginnings.

Amplify offers a portfolio of hospitality packages at the two NEC Group Arenas in Birmingham, Resorts World Arena and Arena Birmingham. Packages range in levels from Freestyle single event packages to their most premium annual membership, Air.

Arena Birmingham is one of the busiest indoor entertainment venues in the world – so members won’t be short of shows to choose from. Here are some upcoming shows to use your Premier Lounge membership on, as recommended by the Amplify team:

“I’m really looking forward to Rod Stewart’s date with us on 13th December. I’ve seen Rod live a few times and he puts on a great show. And the great thing about being in the Premier Lounge is there’s plenty of room to get out of your seat and dance!”

“Liam Gallagher returns to Birmingham on 12th November and I genuinely cannot wait to see him perform live. He has such amazing on-stage presence and charisma; coupled with strong vocals and who doesn’t love an old school Oasis sing-a-long?”

“I’m super excited to see the pop princess that is Ariana Grande on 14th September. She’s so talented and puts on an amazing show – it is not one to miss!”

“It’s got to be Jack Whitehall for me on 15th November. I went to his show with us in 2017 and he was absolutely hilarious – I had tears in my eyes! This year promises to be his biggest and funniest show yet and I cannot wait!”


Fancy experiencing the Premier Lounge? Book 2 places for your chosen Arena Birmingham show and quote ‘AMP DLUXE’ to receive £40 off your booking!


Prices for Premier Lounge membership start at £2500+VAT.
To find out more about the Premier Lounge visit premier or to receive a tour of the space from the Amplify team, please give them a call on 0844 338 0333
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