The Coronavirus pandemic has had a devastating financial impact on theatres, but theatres are creative places, so it should come as no surprise that many are already finding ways to diversify their revenue streams, including Coventry’s Belgrade, which has this week launched a new takeaway food and drink service with NHS workers receiving 25% off their bill!

By repurposing the moveable bar used in their immersive Christmas show Club 2B, the Belgrade’s catering team is now able to serve a selection of snacks, cakes and hot and cold drinks from the front of the building, where social distancing markers have been set up to manage queues outside in Belgrade Square, along with a hand-sanitising station.

The Belgrade Theatre is a registered charity (number 219163), which means that all the money it earns is reinvested back into the wide range of work it undertakes – from creating shows and supporting emerging artists to develop their skills, to its youth and community drama groups, and world-famous theatre-in-education work.

The takeaway service is now open from 9am-6pm Monday-Saturday, with a menu including breakfast baps, filled sandwiches, cakes and muffins, kids’ packs, ice cream tubs, crisps, fruit, teas and coffees, soft drinks and even full afternoon teas.

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