Brand Focus: Helen Howe Atelier
Midlands based, Helen Howe designs and produces the luxury tweed outerwear collection ‘Helen Howe Atelier’ which specialises in bespoke and tailored capes, coats and jackets. We caught up with Helen to see what inspires her, what it takes to be a fashion designer and so much more.
How did Helen Howe Atelier start?
I’ve worked in fashion for over 16 years, designing and pattern cutting for High Street stores and I’ve also worked as a tutor and lecturer in Fashion, pattern cutting and fashion retail which I loved! I’ve always had a bit of an obsession with coats, tweed and pleating and knew that this is where my heart truly lies, so having worked my way up through the industry I decided the time was right for me to focus on my own brand, incorporating my passion with the knowledge and experience I’d built up over the years.
How would you describe your brand?
Luxury tweed outerwear, handmade in Britain using the finest quality British tweeds. It’s made to last – timeless elegance. They are investment pieces for you to enjoy for many years, heirloom pieces so to speak. The garments are perfect for every day, a special occasion or outdoor pursuits including equestrian, hunting, shooting and walking. The handwriting is unique, incorporating a range of pleat detailing, curved seaming and using a variety of William Morris and Liberty linings.
How long does it take you to create your pieces?
It depends on the piece, some take more development than others and some have more work involved in the general make up. I would say from design and sourcing, through product development, fit and final make-up each new style could take a week, however once the style is finalised subsequent garments are thankfully much quicker!
Who would you love to see wearing Helen Howe Atelier?
Hmm tricky one. I guess if I could choose absolutely anyone it would be the Duchess of Cambridge at a polo match/a day at the races! I think my target market is anyone with a love of luxury garments, and those who are interested in British fashion
While I hope that my products appeal to as many people as possible I’d say most of my clients have an interest in not only fashion, but in equestrianism, shooting, rural and country life.
Where can we get Helen Howe Atelier?
As well as my online store, the collection will be stocked at carefully selected stores/boutiques around the country.