When LUKE 1977 launched the latest Dapper Villan collection back in May, the world was in the midst of the ongoing coronavirus pandemic. In a bid to give something back to the real heroes of 2020, LUKE vowed to donate 30% of all sales from the new range to the University Hospitals Birmingham Trust Charity. The Trust supports hospitals in Birmingham including The Queen Elizabeth, Heartlands, Good Hope and Solihull Hospitals.
LUKE is delighted to report that thanks to the generosity of LUKE customers, almost £8,000 has been donated to the charity, with this number rising on a daily basis. The money raised has helped fund NHS staff welfare hubs, mental health support schemes and tablets for patients who can’t have visitors.
Charlotte Schofield, Director of Fundraising for University Hospitals Birmingham Charity, said: “On behalf of everyone at UHB Charity I would like to thank LUKE 1977 for raising such an incredible amount of money through their Dapper Villan range. The range has been incredibly popular, and I would like to thank all of the Villa fans who have shown their support for our staff and patients. The money that the Dapper Villan range has raised will help us to continue supporting our NHS Superheroes, and the patients they treat, at what continues to be a very difficult time. Here at UHB our staff continue to work under really difficult conditions as the second wave of COVID-19 puts a strain on our hospitals. The money that we receive will allow us to fund a range of services for our staff and patients, including wellbeing support for staff, and iPads for patients so that they can keep in contact with their loved ones.”
