Opening their doors today, FLANNELS is bringing the most exciting shopping destination to Leicester as the brand continues to reinvent the world of beauty shopping.
The state-of-the-art store is the second regional flagship from FLANNELS, and the second store to feature a world-class beauty destination containing innovative store concepts designed to take beauty shopping to the next level:
• Taking inspiration from FLANNELS’ fashion credentials, FLANNELS Fosse Park will be the second FLANNELS store to house its all-new beauty offering and be home to the Beauty Changing Rooms: interactive, digitally connected private spaces designed to test, trial, and play with beauty.
• Take your place at the FLANNELS Beauty Bar, a first-of-its-kind beauty discovery spot where the latest ‘menu’ of trends, products and exclusive beauty collaborations can be enjoyed over coffee or fizz with friends.
• The Beauty Starring You personal shopping and concierge services will ensure you get seamless, ultra-personalised services, with tills replaced by iPads so you can select and shop your way and on your terms.
• As a brand, FLANNELS has always taken an ultra-inclusive approach to luxury – unlike their competitors, FLANNELS Beauty is obsessive about putting consumers, not brands, first.
The FLANNELS Beauty Haul offers multiple brands and price points from a unique mix of exclusive brands. Icons such as CHANEL, Charlotte Tilbury, Creed and Armani sit alongside newer names who, until now, have only had a limited regional presence – including Boy Smells, Skin Gym and Natasha Denona, as well as Dr Barbara Sturm, Omorovicza and Sarah Chapman. FLANNELS Beauty is also the exclusive bricks-and-mortar stockist of Patrick Ta.