Luxury retailer FLANNELS is continuing to transform regional shopping in a major way as it unveils its next flagship store in Leicester’s Fosse Park.
Opening their doors today, FLANNELS is bringing the most exciting shopping destination to Leicester as the brand continues to reinvent the world of beauty shopping.
The state-of-the-art store is the second regional flagship from FLANNELS, and the second store to feature a world-class beauty destination containing innovative store concepts designed to take beauty shopping to the next level:
• Taking inspiration from FLANNELS’ fashion credentials, FLANNELS Fosse Park will be the second FLANNELS store to house its all-new beauty offering and be home to the Beauty Changing Rooms: interactive, digitally connected private spaces designed to test, trial, and play with beauty.
• Take your place at the FLANNELS Beauty Bar, a first-of-its-kind beauty discovery spot where the latest ‘menu’ of trends, products and exclusive beauty collaborations can be enjoyed over coffee or fizz with friends.
• The Beauty Starring You personal shopping and concierge services will ensure you get seamless, ultra-personalised services, with tills replaced by iPads so you can select and shop your way and on your terms.
• As a brand, FLANNELS has always taken an ultra-inclusive approach to luxury – unlike their competitors, FLANNELS Beauty is obsessive about putting consumers, not brands, first.
The FLANNELS Beauty Haul offers multiple brands and price points from a unique mix of exclusive brands. Icons such as CHANEL, Charlotte Tilbury, Creed and Armani sit alongside newer names who, until now, have only had a limited regional presence – including Boy Smells, Skin Gym and Natasha Denona, as well as Dr Barbara Sturm, Omorovicza and Sarah Chapman. FLANNELS Beauty is also the exclusive bricks-and-mortar stockist of Patrick Ta.
