Local charity Zinthiya Trust scooped the award for Best Community Impact at the BizX national business awards, recognising their sheer passion and determination throughout the pandemic. The team were up against a variety of organisations in the hotly contested category and were crowned the winners at the virtual awards ceremony on Thursday 29th April.

The charity was started by Zinthiya Ganeshpanchan to address the prevalence of violence, poverty and unemployment with women in Leicestershire. Over the last 12 months, demand has increased for the Trust’s services whilst the lockdowns placed restrictions on the usual fundraising opportunities. Due to the team’s hard work and perseverance, they made it through to 2021 safely having worked non-stop to support their service users and the award recognises exactly that.

“Local restrictions have made the past 12 months extremely difficult,” said Zinthiya. “We experienced an increase in people coming forward in need of our debt advice, domestic abuse guidance and food parcels. The team worked tirelessly to ensure those in need never went without support.”

The Zinthiya Trust was the only non-profit organisation on the shortlist, supporting the vulnerable to make a difference in their lives. They track the distance travelled by their service users and 80% of their staff were once service users themselves. Despite having one of the most challenging times for fundraising over the last year, they increased revenue nearly 20% thanks to the hard work of their diverse team. Another factor in their success have been the coaching sessions gifted by local business coach Phil Nassau.

“Seeing Zinthiya’s tenacity and working alongside her is a pleasure and a delight,” Phil said. “They have come up against extreme hardship in the past year, but it was inspirational to be going on that journey of change with them. It’s certainly exciting to see how many lives the charity can reach and improve in the future.”

The impact of their services was echoed by sponsors of the award, Rev PR, “The award couldn’t have gone to a more deserving winner,” said Sally Anne Butters. “Zinthiya Trust was up against much larger organisations, some who operate globally, during the judging phase but the impact they evidenced was so impressive. They were the clear winner of the award and a credit to Leicester’s community.”

For more information on Zinthiya Trust, please visit: https://www.zinthiyatrust.org/
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