Phoenix Customers Encouraged To Put Their Name on Expanded Cinema

Leicester’s Phoenix is encouraging its customers to put their names on its expanded cinema and art centre as part of a new charitable fundraising programme.

The campaign – 2020 | BE PART OF IT – offers individuals and businesses a variety of levels of name recognition in return for donations towards its Phoenix 2020 plan to become a four-screen independent cinema and art centre by 2020.

Donations from £10 will be recognised with the individual’s name on screen before every film, whilst customers donating £40 will see their name on the cinema’s brand-new front doors.

For £120, customers can sponsor a seat in one of the two new auditoria – complete with a message, quote or dedication – and for donations of £500 or above, a limited number of donors will be recognised at the entrance to one of its new screens.

Donations can be made at the Phoenix box office or online at

Donors will also receive further recognition including ‘shout-outs’ on social media, signed certificates of thanks and invites to Phoenix’s upcoming 30th anniversary party.

Phoenix already has £5.5 million in place and needs to raise at least £500,000 more to start building in 2020. The expansion – which has received planning permission – will transform the city centre charitable venue into a four-screen independent cinema, with a new art gallery, a larger cafe, a green roof terrace, and more spaces for making and learning.

Patrick Welsh, Marketing Manager at Phoenix, said: “Phoenix has a long history in Leicester and enjoys a special place in its customers’ affections. We want our customers to be part of our future and to give them the chance to have a little piece of Phoenix with their name on it.”

He continued: “With their little help, we will be able to show a wider range of superb cinema, and reach out to more people who can benefit from our work – giving them the chance to enjoy, learn about and make wonderful film and art.”

Further information is available at
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