April 12th not only marks the day that non-essential retail reopens in England and Wales, but also the opening of a brand-new Leicester store for The Perfume Shop.

The retailer will be opening the doors to its new 733 square foot store at Fosse Park which has created 8 new jobs. It will be stocking thousands of favourite fragrances from brands from Jean Paul Gaultier, Marc Jacobs and D&G to Armani, Gucci and Yves Saint Laurent, alongside bestselling own brand collections including ME and The Perfume Edit.

The flagship space will offer customers services including free gift wrapping and personalised ribbon printing, as well as offering the unrivalled expertise of The Perfume Shop’s colleagues alongside its collection of new and best-selling fragrances from favourite brand names. The store will be opening with social distancing measures in place, sneeze screens and customer hand sanitisation stations.

In a second retail upgrade for the city, the existing branch of The Perfume Shop at the Highcross Shopping Centre is also being extended and refitted before reopening at the end of April.

To welcome customers back into stores, The Perfume Shop will have a host of offers in stores including up to 50% off selected fragrances. Customers who sign up to a Rewards Club membership will also receive 10% off their favourite brand, exclusive offers, birthday treats and more. For those who would prefer to continue to shop online however, Click & Collect is available, with store collection within one hour if product is in stock.

Cathy Newman, The Perfume Shop’s Marketing & Customer Experience Director, comments; “We are so excited to be able to open a brand new store after what’s been such a challenging year. We can’t wait to welcome our Leicester customers into the new Fosse Park store and our new look Highcross space.”

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