Local businesses are constantly looking for new ways to attract customers, since it is even harder for them to remain relevant in their specific niche. Unfortunately, sometimes customers don’t even know about their products or services, because of how expensive it is to market and advertise a business properly. Popular marketing methods, such as radio, TV, or newspapers are usually too expensive, so here are a few alternatives small and local businesses could use to grow their following.
Deals and discounts
This is a very creative and low-budget way to make more people aware of your business. The psychology behind it is that once a product is on offer, people become tempted to purchase more than one. Then, if they are happy with the product, they will not only come back for more, they will also tell their friends and family about it.
An industry that nails this area is arguably online casinos. Online casinos have always offered players great bonuses and deals. For example, many websites provide new and existing customers with a card registration bonus, and all people need to do is register their card to automatically receive a prize. BonusFinder have a great section on their site about this, and about all the latest casino offers.
Active Social Media Accounts
Being active on social media is essential for any type of business in this digital era. Only a Facebook page is not enough nowadays, especially since the younger generation prefers the likes of Instagram and Twitter. The reason why it is important to be active there, is because people can share and follow posts, and, therefore, use it as means of spreading the word about your services and products.
Another great thing that came with social media is that it created a portfolio type of place. Although it is a good idea to have a website, it can also be quite expensive to run. Social media is free, and it offers access to all existing customers. Because of that, it is easy to create online contests with various prizes to keep them happy, while attracting new customers as well.
Get Involved with the Community
In order for potential customers to notice you and, more importantly, to see you are dedicated to the community, they need to see the business getting involved in various projects. Attending local events is a great way to prove the business’s potential, to meet people and make contacts, and gain customers. There, you could easily distribute flyers and exchange business cards, while also applying some traditional word-of-mouth advertising.
Another thing that customers love to do is to support those businesses that give back to the community. Getting involved in volunteer work, either by sponsoring it or by offering free services or products, will draw a lot of good attention towards your business. It doesn’t require a lot of effort and it is definitely something that can help it grow.
There are many other things local businesses can do to attract new customers and get noticed on the market, but these are some of the easiest and cheapest methods. It should help businesses that are just starting or struggling for various reasons, and, once they get more popular, they can start investing more money into advertising.
