The Belgrade Theatre is hoping to spread the festive cheer even further this Christmas by giving away over 600 tickets for its pantomime Cinderella to local families in need as part of its Making Memories campaign.
Building on the success of last year’s campaign, the Theatre will once again partner with Coventry Foodbank to offer families from across Coventry and Warwickshire quality time together and the opportunity for every child to experience the magic of theatre this winter. Families such as Laila’s:
Laila lives in Coventry with her mum and four older brothers and one younger sister. The family have recently returned to the city, after escaping domestic violence, and are living in a two-bedroom flat until a more permanent home can be found. Laila is a bright and friendly little girl, but has found it difficult to cope with her step-father’s suicide last year. Laila is just 6 years of age and has never been to a pantomime.
(Laila’s name has been changed to protect her identity, but her story is real.)
The Theatre is already a quarter of the way towards reaching its target of raising £7,200 to give 120 families the opportunity to see the Belgrade pantomime and create unforgettable memories, thanks to many generous donations.
After an exceptionally successful campaign last year, the Theatre is setting itself the challenge of raising even more money and needs your help to give as many families as possible an unforgettable experience.
Helen Hotchkiss, Head of Development at the Belgrade Theatre said, “We are committed to making the theatre an accessible and welcoming place to all. For many families facing significantly challenging situations, such as financial hardship, illness or isolation, a trip to the theatre is a luxury they simply cannot afford – some may have never been to a theatre before. Making Memories provides them with a brief escape from the challenges of day-to-day life and the opportunity to spend quality time together as a family. A donation of £15 will help one child and £60 will help one family, so please give what you can. Thank you.”
Iain Lauchlan, who writes, directs and stars in the Belgrade pantomime said, “We want to make sure that everyone across Coventry and Warwickshire is invited to the Royal Ball this Christmas! This year’s show is set to be more magical than ever, with spectacular sets, costumes, colourful characters and plenty of laughter. There’s also double trouble, with not one, but two dastardly dames as the Ugly Sisters! With your generous support, we aim to give a touch of magic and make-believe to as many families as possible during the festive season.”
As a registered charity, all the money given, raised or earned by the Belgrade is reinvested into its work in the community and to produce outstanding productions. Last year, the Belgrade Community & Education Company was able to offer over 11,000 participation opportunities for children, young people and over 50s.
According to Arts Council England, studies show that engagement with arts and culture is associated with a higher level of wellbeing and there is growing evidence to support the benefits it can have on specific health conditions. Participation in the arts can also contribute to community cohesion, reduce social exclusion and isolation, and make communities feel safer and stronger.
Cinderella is the wonderful rags-to-riches tale guaranteed to delight all the family and make a trip to the Belgrade a truly unmissable Christmas treat. Join her quest to win the heart of the dashing Prince Charming, with a little help from her best friend Buttons and the enchanting Fairy Godmother. But with her evil Ugly Sisters determined to ruin her chances and the clock about to strike midnight, will Cinders manage to win the Prince’s love before the spell runs out?
You can support Making Memories by making a donation via the collection buckets at the Theatre or by calling the Belgrade Box Office team on 024 7655 3055. You can also visit www.belgrade.co.uk/memories to donate online and find out more information.
Cinderella is kindly supported by Performance Partner SFB, formerly Stewart, Fletcher & Barrett Chartered Accountants.