Modern businesses focus a lot of their time and energy on digital marketing efforts, and for good reason. Not only is online marketing easy to see a return on investment, but it’s also incredibly relevant in a world where more than 80% of consumers shop online.
However, that doesn’t mean that offline marketing is over: far from it. With so much going online, businesses can stand out from the crowd with offline marketing campaigns. When used in combination with online efforts, offline marketing can be effective at earning leads from customers who are seeking something different or don’t enjoy using technology.
If you’re still unsure about offline marketing and investing more cash into what you might consider to be a dying market, then keep reading. We’ve listed a selection of compelling reasons why an offline marketing campaign could be the ideal way to generate leads in today’s market.
Offline Marketing Establishes A Human Connection
Digital marketing is conducted entirely on screens, making it difficult to showcase your business’s human side. With offline events, such as trade shows, you can highlight the humans behind the company and connect on a different level than you can online. While it might be less cost-effective in some cases, and take more time than developing automated targeted adverts, visiting trade shows and events can be a great way to build brand recognition using your staff and make a lasting impression on potential clients.
It’s Easier To Show That You’re Part Of The Community
Online, everyone is connected, meaning that businesses often sell to customers from around the world. That means that it can be difficult to foster a sense of community or show that you understand the concerns of those who live in a specific area. Many shoppers like working with local businesses, and it can be easier to do that offline. If you use direct mail, such as promotional leaflets or brochures, then you can provide relevant marketing materials that give customers the opportunity to see your company’s role in the local community. Leaflet distribution experts like DOR-2-DOR provide local knowledge and expertise in leaflet delivery and design, meaning they can help you through every step of the process. The result will be a campaign that appeals to members of your community and those who love to shop locally.
You Can Improve Authenticity
One of the main disadvantages of digital marketing is that it’s easy for customers to see your brand as inauthentic or be suspicious about your legitimacy. By building an offline marketing strategy as well as an online one, you can highlight the fact that your business is real and is able to deliver the products or services it offers. While customers might still buy online because of the convenience, they will be reassured by the physical presence that your brand has. So, offline marketing methods such as trade show exhibitions, leaflets and posters can all have a positive effect on your brand’s reputation and help you to grow your organisation over the years that are still to come.