Everyone’s favourite piggy treat, M&S’s Percy Pigs are now available as perfectly huggable plush piggy toys meaning they can not only get in your belly but snuggle up to it too!

Percy is undoubtedly the nation’s favourite pig, every year over 400 million individual Percy Pig sweets are sold- that’s 10 sweets every second!  He’s been in our lives since 1992 and this week M&S brings Percy fans the ULTIMATE early Christmas present, launching life-size, huggable Percy toys for the very first time!

It couldn’t be more timely, Brits have been missing hugs this year, with over two thirds admitting a lack of hugs is getting them down*. Fortunately, Percy Pig is taking real life form as a big, squishy, cuddle-tastic toy and is ready to comfort the nation.  In a year when hugs have been in drastically short supply, it doesn’t matter if you need a GIANT cuddle or a little pig to lean on, Percy has ready-made hugs for all.

Choose between a larger limited-edition Giant Percy Toy (£25) at a statuesque 90cm tall or a Medium Percy Toy (£15) standing at 60cm.  Other Percy Pig treats coming to store include Percy Piggy Banks, Percy Biscuits and the 1kg Percy Sweetie Jar! Let’s get Piggy With it!

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