Comprising of twenty-four unique and surprising window displays created in partnership with local shops, community groups and independent businesses based in Stratford-upon-Avon town centre, The Royal Shakespeare Company have launched a new festive ‘Advent Trail’

Sponsored by Bell Court and with thanks to Stratforward BID, the ‘Advent Window Trail’ will run from Tuesday 1 – Thursday 24 December.

A new window display will be revealed each day of Advent, creating an immersive route around the town in the countdown to Christmas. Each window display will respond, in its own way, to the themes of the four seasonal blessings of Joy, Health, Love and Peace. Participating businesses will each be allocated a day in December in which to reveal their festive displays and light their windows.

As well as responding to the themes of Joy, Health, Love and Peace, participating businesses will each be asked to hide a gingerbread figure in their window display, creating an interactive game for families to enjoy.

Participating businesses include Bell Court and the Bell Court tenants, Castle Fine Art, Gemini Women, Sea Salt, Roly’s Fudge Pantry, Yorks Café, Vin Neuf Wine Merchants, Shakespeare’s Birthplace Gift Shop, Vinegar Hill, For Something Different, The Flower Shop, Stratford Antiques Centre, CG Optical,  Escape Arts, Stratford College, Stratford Town Trust, Greys Opticians, Daisy Chain Gift Company, Sniff & Bark,  Royal Shakespeare Company (Waterside), RSC Nursery at the Clore Learning Centre (Waterside), Cosy Chic Boutique, All That Glitters, The Fourteas and Nashwhite.

Participants and members of the public are invited to share their photographs of the Advent Trail using the hashtag #StratfordAdventTrail

A full schedule for the Advent Trail featuring a list of participating businesses and locations can be found at

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