CliniqueFit launches in Selfridges Birmingham

If your New Year’s resolution is to work out after work – but the thought of having to remove the day’s warpaint before heading into the gym fills you with dread – an exclusive new skincare and make-up range from Clinique, now in Selfridges, is ideal.

CliniqueFit – exclusively available in Birmingham at Selfridges – is high performance skin care and long-wearing make-up that is designed to fit seamlessly into a busy lifestyle, taking the wearer from the office to the gym without smearing, fading or smudging.

Thanks to features such as sweat and humidity resistance and mattifying technology, wearers will have one less thing to worry about when hitting the treadmill or the weight room because the make-up will look as good at the end of the workout as the beginning.

Sam Watts, general manager of Selfridges Birmingham, said: “Many of us start the new year with good intentions, but these soon tail off because we find too many excuses. Thanks to CliniqueFit, we can no longer claim that taking off our make-up is a reason we can’t be bothered to work out! I’m delighted that we have yet another exclusive range in store and I’m sure both existing Clinique users and new ones will want to try it.”

The CliniqueFit Workout Make-up SPF 40 (£29.50) is a lightweight foundation that wears for 12 hours and provides broad spectrum sunscreen protection. Providing a natural matte finish, this sweat- and humidity-resistant foundation evens skin tone and conceals the appearance of pores.

CliniqueFit Workout 24-Hour Mascara (£20) separates, lengthens and curls lashes for 24 hours without flaking or clumping. Sweat and humidity resistant, the product is cold water proof, yet easily removed with warm water.

CliniqueFit Post-Workout Mattifying Moisturiser (£26) is a double-action lightweight moisturiser that hydrates skin for up to eight hours while keeping surface oil in check, while the CliniqueFit Workout Face + Body Hydrating Spray (£13) is a water-based, on-the-go spray that instantly refreshes and hydrates parched skin. The non-sticky, oil-free formula absorbs quickly and leaves skin feeling soft and comfortable with a healthy glow.

Other products in the range include the CliniqueFit Post-Workout Neutralising Face Powder (£28), which is a yellow colour-correcting loose powder that neutralises the look of redness and reduces shine.

CliniqueFit Lip + Cheek Flush (£20) is an oil-free, sheer gel in one universally flattering shade that tints lips and cheeks with a fade-resistant stain.

CliniqueFit Post-Workout Face + Body Cleansing Swipes (£16) are suitable for all skin types and remove excess dirt, oil and debris, while also gently exfoliating and moisturising skin for a smoother surface.

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